Verlede week het ek hier oor die National Skirt Extension Project geskryf.
Die veldtog, wat as advertensie in ‘n Sondag-koerant begin het, gaan daaroor dat die prentjies van vroue se rokke op die deure van openbare toilette langer moet wees.
Die brein agter die veldtog is gister bekend gemaak: Mrs Ball’s!
Die vervaardigers van Mrs Ball’s sê dat ‘n mens nie aan iets verander wat werk nie, en daarom sal hulle nooit aan hul chutney verander nie.
Die TV-advertensie sê:
Mrs. Ball's wanted to show just how silly it is to change something for no good reason, so we invented the National Skirt Extension Project, demanding that all ladies' toilet signs be replaced with a version bearing a longer skirt. To those who stood up and said "This is ridiculous", clearly we agree. If something doesn't need changing, don't change it. That's why at Mrs. Ball's, nobody changes our chutney ... Thank you for being such good sports ... No cyclists were harmed in the making of this video.
(Kyk hier na die YouTube video van die advertensie.)
Well done, Mrs Ball’s! Dit is ‘n uitstekende veldtog wat die ‘hype’ en ‘buzz’ veroorsaak het wat kenmerkend is van ‘n goeie advertensie-veldtog!
Friday 17 April 2009
Die geheim is uit!
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